RGM Consulting is a global management consulting firm specialized in growth. The firm has been founded by Pim Kneepkens & Elias Gerges in 2022 and has shown year on year double digit growth ever since.
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In hypercompetitive markets cash enables companies to gain an advantage by unlocking incremental growth. Therefore we help our clients: build world class pricing & promotions capabilities; identify new (micro) pockets of growth; re-design their product portfolios; optimize of trade terms & investments; and craft sales channel and market entry strategies.
Acquiring and retaining customers requires more than a good deal. Thus, we help our clients strengthen their commercial offering by defining their category strategies, refining their assortment plans & shelf designs, differentiating their pricing & promotions strategies across store formats & product categories, rethink their in-store experience, and streamlining their end-to-end path to purchase.
We help leading fashion brands institutionalize revenue growth management to extract the maximum value from their collections by creating holistic brand development plans; by implementing agile design processes; by crafting smart markdown strategies and price governance mechanism; and by optimizing the omni-channel in-store customer experience.
We help leadership teams of luxury brands rethink what, where, and how they sell to ensure they keep building brand equity. Specifically we aim to help them: craft multi-year growth strategies; reshape deployed business models; optimize routes to market; serve customers in meaningful ways; and personalize omni-channel customer experience.
Harmonizing a strategy ensures capital can be allocated in the most efficient way. We help our clients bridge business, category and brand strategies to drive growth and to create a sustainable competitve advantage. We engage with them to tailor their growth strategy to the unique position their brands have across markets.
Comprehensive go-to-market strategies are tailored to the unique attributes of the innovation it is trying to land. Wether products are sold using an owned sales force or through channel partners we help our clients define target markets; value propositions; pricing & promotion strategies; and distribution models.
Using price, product, placement and promotions to drive profitable growth based on a superior understanding of the market can help generate above average returns in a hypercompetitive market. Based on our proprietary RGM framework we help our clients capitalize on pockets of growth and build world class RGM capabilities.
Customer needs may vary across the channels leveraged for distribution. Thus, a one-size-fits-all strategy is not likely to lead to above average growth based on some sort of competive advantage. To differentiate across channels we help our clients explore how to best exploit their strengths, tailor portfolios & positioning, and reallocate trade investments.
Where, when and how to enter a market is important to get right when capitalizing on new innovations or when expanding a business. To make any market entry a success, we help our clients define: target markets, entry modes, investment requirements, risk & mitigation plans, and launch plans.
Capitalizing on new ideas requires thoughtful strategy and deliberate action whilst adapting to changing market conditions. This is no easy feat. Therefore, we help our clients: identify emerging innovations; design and build innovation platforms; run innovation sprints & pilots; benchmark business models; and scale innovations.
17 November, 2025 – Met een unieke combinatie van webdesign, fotografie, video, brochures en banners zorgen we dat elk vastgoedproject de aandacht krijgt die het verdient. Onze aanpak is altijd maatwerk: we brengen de…
17 November, 2025 – Identified key drivers of growth in trade investments
23 March, 2026
A study by Gedenk & Neslin (2010) revealed an inverted U-shaped relationship between purchase incidence and purchase requirements for multi-buys in price promotions. In other words, price promotions that require lower purchase quantities (e.g., buy 2 and get 20% off) tend to increase purchase incidence, while promotions that require higher quantities (e.g., buy 3, get 2 free) […]
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